Right and left brained. Born in Brooklyn, raised in SF and currently bi-coastal between NY and LA.

Tracy is a multidisciplinary creative producer and experiential food designer with a decade of experience building brand activations at the intersection of culinary, culture, and art. As co-founder of the acclaimed studio Blood, Sweat and Butter, she’s helped grow the company into a multi-million dollar business, leading projects for Jacquemus, La Mer, Nike, Fenty, and more. Her work spans concept development, brand identity, graphic design, copywriting, social media strategy, and creative marketing. With a background in both hospitality and performance, Tracy brings a rare mix of artistic vision, operational rigor, and emotionally intelligent team leadership. She’s known for her hands-on approach, clear creative direction, and ability to translate abstract ideas into high-impact experiences. Whether designing a sculptural menu or shaping a full campaign, Tracy builds worlds that are immersive and culturally attuned.

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